What to Wear for Family, Couple & Maternity Photos

(A Photographer-Approved Wardrobe Guide)

One of the most common questions I get from my photography clients is:

“What should we wear?”

Wardrobe plays a huge role in how your photos feel. The right outfits elevate your images, keep the focus on connection, and photograph beautifully in Hawaii’s natural light. The wrong choices can distract, clash with the environment, or feel dated years later.

After years of photographing families, couples, and maternity sessions, I’ve learned what consistently works — and what doesn’t. To make things easier, I created a simple, curated wardrobe guide with pieces that photograph beautifully and feel effortless on camera.

Why Wardrobe Matters in Your Photos

Great photos aren’t about matching outfits — they’re about balance, texture, and comfort.

When choosing outfits, I always recommend:

  • Coordinated colors instead of identical outfits
  • Soft neutrals that complement skin tones and nature
  • Flowy fabrics and natural textures
  • Comfortable pieces that allow movement and connection

When you feel good in what you’re wearing, it shows — and that’s what creates timeless images.

My Go-To Outfit Categories for Photos

Below are the types of outfits I recommend most often to my clients. These styles photograph consistently well across beaches, mountains, and natural outdoor settings.

Flowy Dresses for Women

Soft, flowing dresses add movement and elegance to photos. They’re flattering, comfortable, and timeless — perfect for maternity, couples, and family sessions.

👉 See my favorite Amazon dress picks here: Amazon dresses for woman

Neutral Sets for Couples

Neutral tones photograph beautifully and keep the focus on connection rather than clothing. Think creams, tans, soft greens, and muted blues.

👉 Browse my recommended couple outfit ideas here: Neutral Sets for Couples

Soft Textures for Family Photos

Families photograph best when outfits feel cohesive but not overly styled. Knits, linens, and relaxed silhouettes help everyone look natural and comfortable.

👉 View my family-friendly outfit suggestions here: Ideas for Family Photos

Elevated Casual for Maternity Sessions

Maternity photos don’t need to feel overly formal. Elevated casual pieces — like neutral sets or fitted dresses with texture — create a modern, effortless look.

👉 Explore maternity-approved outfit ideas here: Maternity Dresses Inspiration

A Few Final Styling Tips

  • Avoid large logos and busy patterns
  • Choose 2–3 complementary colors for the whole group
  • Prioritize comfort — it truly shows in photos
  • When in doubt, keep it simple and neutral

If you’re ever unsure, I’m always happy to help guide you in the right direction before your session.


A Note About These Links

This post contains affiliate links. If you choose to purchase through them, I may earn a small commission at no extra cost to you. I only share pieces I genuinely recommend to my photography clients.


Ready for Your Session?

If you’re booked for a session and feeling unsure about wardrobe, this guide is a great place to start. Beautiful photos begin with feeling confident, comfortable, and fully yourself.

I can’t wait to photograph you!!

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    Fernanda Kenfield offers family, maternity, couples, elopements and boudoir photography services in Honolulu, Hawaii, on the Island of Oahu. Fernanda also attends the areas of Kailua, Kaneohe, Waimanalo, Hawaii Kai, Wahiawa, Haleiwa, Ewa Beach, Mililani, Kapolei, Barbers Point and is not limited to attend military bases such as Joint Base Pearl Harbor - Hickam, Ford island, Marines MCBH, Schofield Barracks. Waikiki Family Photographer, Honolulu Family Photographer, Kailua Family Photographer, Kaneohe Family Photographer, Kapolei Family Photographer, Waimanalo Family Photographer, Oahu Maternity Photographer, Honolulu Maternity Photographer.